Meet Freja. Freja is a friend to the end. She loves writing notes to friends and others letting them know just what she appreciates about them. She’s a great listener and a sweet companion for whatever adventure you are on. She’s also very good at telling exciting stories with a touch of magic and mystery in …

I’m so in love with how Jenner Brown, friend and film maker, captured our ‘Summer Nostaglia’ collaboration with Wren & James. A collection that brings girls and their dolls together in matching pinafores. You can see more from our collection and from the amazing photo shoot here, here, and here. And if you have to …

We’re so excited to announce the launch of our collaboration ‘Summer Nostaglia’ that has been in the works for over a year with timeless children’s wear designer Kiley of Wren and James. Together we created 4 unique pinafores for both little girls and their dolls to wear. We wanted something that reminded us of the simple …

In addition to new prints (in several sizes) in the shop, I dropped a few more dolls today. These are technically the second drop of our Spring Whimsy collection but as summer is right around the corner it soon became clear to me that these gals are most definitely Summer Solstice Sisters.  Each girl has …

The lovely Brittany of House that Lars Built is the guest editor over on Brickyard Buffalo this week and we’re thrilled that she picked our new doll shop to be a part of her curated selections.